Corporate Social Responsibility and Peacebuilding: Analysis of a multinational company from Colombia

  • Mónica López Santamaría Universidad del Rosario
  • Merlin Grueso Hinestroza Universidad del Rosario
  • Carlos Rodríguez Romero Universidad Nacional de Colombia

Abstract

The present research seeks to comprehend in what manner a Colombian multinational1 contributes to peacebuilding through Corporate Social Responsibility-CSR- practices development, and to know what challenges it faces in order for this exercise to adopt a peacebuilding emphasis. To that end, this study reviews sustainability reports corresponding to the 2010-2015 period published by a multinational operating in Colombia and analyses them by means of grounded theory design. The results obtained show that the multinational has contributed to our country’s peacebuilding through the exercise of its CSR by means of: orientation towards its stakeholders’ development, implementing strategic alliances, human right focus on the relationships established with its groups of interest, supporting entrepreneurship, boosting local development and the impact on our country’s economic and social development. With regards to the challenges faced by the analyzed multinational in order to reach a CSR exercise with emphasis on peacebuilding, it was found that it needs to strengthen its participation in reconciliation acts, analysis of the context in which it operates, participation in peace negotiation processes, work incorporation of irregular ex-combatants, as well as to widen its managerial vision of diversity and transcend from a perspective of prevention to health promoting.

Author Biographies

Mónica López Santamaría, Universidad del Rosario
Estudiante de Doctorado en Ciencias de la Dirección Escuela de Administración Universidad del Rosario, Bogotá-Colombia. Psicóloga, Universidad del Valle Cali-Colombia. Magíster en Derechos Humanos, Universidad Externado de Colombia, Bogotá-Colombia.
Merlin Grueso Hinestroza, Universidad del Rosario
Profesora Titular Escuela de Administración Universidad del Rosario, Bogotá-Colombia. Psicóloga, Pontificia Universidad Javeriana Cali-Colombia. PhD en Psicología Social Universidad de Salamanca-España. Grupo de investigación en Dirección y Gerencia, categoría A1, Universidad del Rosario, Bogotá-Colombia.
Carlos Rodríguez Romero, Universidad Nacional de Colombia
Profesor Asociado Facultad de Administración Universidad Nacional de Colombia, Bogotá-Colombia. Administrador de Empresas Universidad Nacional de Colombia, Bogotá-Colombia. PhD Sciences de Gestion Université Pierre Mendes France Grenoble II, Grenoble-Francia. Grupo de Investigación en Gestión y Organizaciones GRIEGO, categoría A, Universidad Nacional de Colombia, Bogotá-Colombia.
Published
2017-08-30
How to Cite
LÓPEZ SANTAMARÍA, Mónica; GRUESO HINESTROZA, Merlin; RODRÍGUEZ ROMERO, Carlos. Corporate Social Responsibility and Peacebuilding: Analysis of a multinational company from Colombia. Cuadernos de Administración, [S.l.], v. 33, n. 58, p. 45-57, aug. 2017. ISSN 2256-5078. Available at: <http://revistas.univalle.edu.co/index.php/cuadernos_de_administracion/article/view/4487>. Date accessed: 17 aug. 2018. doi: https://doi.org/10.25100/cdea.v33i58.4487.
Section
Research

Keywords

responsabilidad social empresarial; construcción de paz; multinacional; desarrollo de stakeholders